BILL OWEN design
a rational approach for an emotional response

CASE STUDIES
the mind vs.
the heart,

Actually, it's all in the heart, that's the
whole big deal.

What works? Reach the heart. Reach in, grasp your your market, whip them into shape, touch them, make them laugh, make them cry, make them yours. It works, it really does...

{3 basics} motivators that work.

1. Prestige - keeping up with everyone else.
2. Fear/Survival/Guilt - “I must get this to live better or I'll not feel good about myself.”
3. Sex - yes, we all have that drive, and it's powerful.